• Common Mistakes That You need to Avoid in Video Marketing

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Common Mistakes That You need to Avoid in Video Marketing

The use of videos has become one of the effective marketing tools in the current world of business. Originally it used to be a lengthy and an expensive process, but things have now changed. This has been attributed to the recent developments in Smartphone technology, video production equipment and the widespread use of other platforms such as YouTube.

Anyone having a mobile device can now become a good video marketer. Following the tips discussed in this article will help you in creating good and high-quality videos. Outlined here below are some of the potential mistakes that you need to avoid when creating a marketing video.

Poor SEO and title

The title and content are two different things. Having interesting titles is the effective way of harnessing your views and maximizing your SEO. You can also achieve this by effective tagging. Having a high-quality video is helpful in boosting the marketing efforts.SEO

Adopting an Excessive “hard selling” technique

Applying the hard sell is like asking someone to marry you on your first date. A step by step approach is what will help you in building a good relationship. Creating teaser videos can intrigue your potential clients. You should continue sharing more videos to inspire a continued relationship with the clients.

 

Focusing more on products instead of people

Stories and facts sell. Avoid using your videos as the only source of facts. You should make an effort of telling more stories about the different people who are using your products and how they have been benefiting from them. Telling a good story will make people ask or seek out for more relevant information.

Disharmonized content

It is worthy to note that video marketing is me than just visual images. An effective video should be capable of harmonizing the different images with the correct use of text and images. It is therefore important to take into consideration all the essential components when producing a marketing video. Everything should be intentionally and adequately planned.

Failure to use the available social media platforms

You can use the different platforms such as LinkedIn, Instagram, Twitter and Facebook to publish your videos. You should not limit yourself to YouTube. You should also use emails. Including videos in your emails is an effective method of increasing click-through rates.social media

Having too long videos

Currently, people are living in a world of small attention span and immediate gratification. This means that you must make use of the limited stage in capturing your audience entertainingly and comprehensively.

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Tips for Enhancing Your E-commerce Websites

In the modern days, more people are using the internet as a shopping tool. They are using the online stores when looking for deals. For instance, more people are using it to pre-order gifts for the Black Friday, Thanksgiving, and Cyber Monday. Having a good website will help you in meeting the needs and demand of the online retailers. Every e-commerce store is after getting more customers. Following the tips discussed here below can greatly help you in raising the graph of your e-commerce sales revenue.

Updating your store regularly

This is one of the essential things that you should always focus on. If you have not been doing it, then it is the high time that you technologically upgrade it. This is mainly done to improve the user’s experience when it comes to e-store. For instance, you can upgrade your old Magento version to Magento 2. The new versions have new plugins that will help you in optimizing your website.update

Having enough inventory

You should avoid embarrassing yourself with the Old messages. Instead, you should make maximum use of this opportunity to improve your sales by making the customers more satisfied. Maintaining a well-stocked inventory will give your customers a variety of products to choose from.

Utilizing the social media to share your offers

This is one of the basic things that you should never forget. Some of the recommended platforms that you can use include Instagram, Twitter, and Facebook. You can use them to inform your customers about the latest offers and discounts. Once they learn about your lucrative deals and offers, they will visit the store or even come to your site.

Maintaining keywords

Managing your keyword efficiently is the best way of getting the consumer’s attention. Running a successful SEO campaign is helpful in fetching good results. The use of Google keyword planner can help you in understanding the keywords used by your customers when they are searching for products. These are the keyword phrases that you should use in your product categories. Some of the frequently searched keywords include ‘Gifts, Cyber Monday and Black Friday’.keywords

Quality Assurance check

This involves checking that your site is running properly before you make it live and during the holiday season. Most of the websites are overloaded with high traffic during the holiday seasons. This will also help you in ensuring that your payment, billing processes, and order tracking are on track.…