Web Design Mistakes That Might Hurt Your Online presence

Website design plays an important role in any online venture. This is especially the case with start-ups and any business intending to grow. With a well-designed website, you are guaranteed of winning the attention of many clients. Therefore, you have to work with a professional web designer when coming up with one. However, not all web designers will guarantee you of quality services. Thus, it is essential to search for reputable web designers. That said, this article will shed some light on some of the common mistakes made by some web designers.

Use of wrong templates

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Templates are designed for small business. Nonetheless, they can still be used by big companies. If you want to use templates, then you need to hire a web designer. With his or her services, you will have the template customized to suit your specific business needs. More to this, a web designer will ensure that both the logo and company information are visible. Besides this, reputable web designers work on pre-designed templates to make them unique to your specific requirements.

Typography problems

This is a typical web design problem. Most designers fail to pay close attention to font size. This is wrong. The letters used for titles and the text should not be of the same font size. Additionally, they fail to emphasize the letters used for headlines. This mistake can cost your business fortunes. Thus, it is essential to hire someone conversant with typography requirements during web design.

Readability isssues

Readability issues are also a common problem. Some website designers make the mistake of using wrong colors and fonts combinations. This makes your website unappealing. As a result, it not only sends potential customers away, it will also hurt your SEO rankings in a way.

Black color for website background

A black background is not appealing. Therefore, it is advisable to avoid this colour unless you are hiring a professional to do the same. White and grey are the most preferred colors for a background. Therefore, you should be mindful of this during website design.

Use of outdated web design ideas

website design 2You should avoid using outdated ideas when coming up with a website design. With modern designs, you will appreciate not only adaptive designs but also responsive ones. In simple terms, you should be well versed with latest web design technological advancements if you want to get the best out of it.

These are some of the web design problem likely to occur if you hire an unprofessional web designer or use free online templates. To avoid these challenges, it is prudent to hire a professional web designer. As a tip, Edmonton Website Design experts have what it takes to take your business to the next level.…

Tips for Enhancing Your E-commerce Websites

In the modern days, more people are using the internet as a shopping tool. They are using the online stores when looking for deals. For instance, more people are using it to pre-order gifts for the Black Friday, Thanksgiving, and Cyber Monday. Having a good website will help you in meeting the needs and demand of the online retailers. Every e-commerce store is after getting more customers. Following the tips discussed here below can greatly help you in raising the graph of your e-commerce sales revenue.

Updating your store regularly

This is one of the essential things that you should always focus on. If you have not been doing it, then it is the high time that you technologically upgrade it. This is mainly done to improve the user’s experience when it comes to e-store. For instance, you can upgrade your old Magento version to Magento 2. The new versions have new plugins that will help you in optimizing your website.update

Having enough inventory

You should avoid embarrassing yourself with the Old messages. Instead, you should make maximum use of this opportunity to improve your sales by making the customers more satisfied. Maintaining a well-stocked inventory will give your customers a variety of products to choose from.

Utilizing the social media to share your offers

This is one of the basic things that you should never forget. Some of the recommended platforms that you can use include Instagram, Twitter, and Facebook. You can use them to inform your customers about the latest offers and discounts. Once they learn about your lucrative deals and offers, they will visit the store or even come to your site.

Maintaining keywords

Managing your keyword efficiently is the best way of getting the consumer’s attention. Running a successful SEO campaign is helpful in fetching good results. The use of Google keyword planner can help you in understanding the keywords used by your customers when they are searching for products. These are the keyword phrases that you should use in your product categories. Some of the frequently searched keywords include ‘Gifts, Cyber Monday and Black Friday’.keywords

Quality Assurance check

This involves checking that your site is running properly before you make it live and during the holiday season. Most of the websites are overloaded with high traffic during the holiday seasons. This will also help you in ensuring that your payment, billing processes, and order tracking are on track.…