The use of videos has become one of the effective marketing tools in the current world of business. Originally it used to be a lengthy and an expensive process, but things have now changed. This has been attributed to the recent developments in Smartphone technology, video production equipment and the widespread use of other platforms such as YouTube.
Anyone having a mobile device can now become a good video marketer. Following the tips discussed in this article will help you in creating good and high-quality videos. Outlined here below are some of the potential mistakes that you need to avoid when creating a marketing video.
Poor SEO and title
The title and content are two different things. Having interesting titles is the effective way of harnessing your views and maximizing your SEO. You can also achieve this by effective tagging. Having a high-quality video is helpful in boosting the marketing efforts.
Adopting an Excessive “hard selling” technique
Applying the hard sell is like asking someone to marry you on your first date. A step by step approach is what will help you in building a good relationship. Creating teaser videos can intrigue your potential clients. You should continue sharing more videos to inspire a continued relationship with the clients.
Focusing more on products instead of people
Stories and facts sell. Avoid using your videos as the only source of facts. You should make an effort of telling more stories about the different people who are using your products and how they have been benefiting from them. Telling a good story will make people ask or seek out for more relevant information.
It is worthy to note that video marketing is me than just visual images. An effective video should be capable of harmonizing the different images with the correct use of text and images. It is therefore important to take into consideration all the essential components when producing a marketing video. Everything should be intentionally and adequately planned.
Failure to use the available social media platforms
You can use the different platforms such as LinkedIn, Instagram, Twitter and Facebook to publish your videos. You should not limit yourself to YouTube. You should also use emails. Including videos in your emails is an effective method of increasing click-through rates.
Having too long videos
Currently, people are living in a world of small attention span and immediate gratification. This means that you must make use of the limited stage in capturing your audience entertainingly and comprehensively.