E-commerce | The SEO Project

What an Excellent SEO Can Do to Your Online Business

09/13/201905/05/2020 Sharon Witcher

Indeed, it is hard to imagine that an online company can be successful without an excellent SEO. An SEO or search engine optimization is now one of the most popular online marketing strategies being used today by leading online companies worldwide.

With the following advantages of search engine optimization, you should not think twice in employing SEO as your top online marketing strategy.

It Increases Awareness about Your Product

The first big step for a company going online is to let the whole world of internet users know of its existence.

Search engine optimization can help drive traffic to your website; thus, more people will be aware of your company, your products, and every information about what you can do for your potential customers. With a top-notch SEO, you will not only be on top of search engines, but it will make visitors go through your pages. By engaging visitors to read every page you have on your website, all the more you can convince them about you are selling.

It Creates Your Credibility and Identity

With an SEO creating a consistent website, you can gain the trust of potential customers. A website can only be credible when data are consistent and authoritative. A firm command on your platforms can be gauged through your exceptional content and through your interactions with your would-be customers using the interactive features of your website.

Indeed, when your credibility is established, building a positive identity and reputation is not far behind.

It Helps You Connect with More People

With high-quality backlinks, traffic can lead to your website. Your website becomes more visible because of its top position on search engines. Having the perfect keywords can also help in your pursuit for top ranking. Being on top of search engines can convert more clicks on your website.

Aside from making the interactive feature of your website more efficient, an SEO can let your website get linked to other devices as well. This will enable people using smartphones, tablets, desktops, and laptops to be able to connect with your website.

As more and more people are getting into social media, a website which is directly linked to these channels has more opportunities for exposure.

It Gets You on Top of the Competition

By studying the competition, search engine optimization can create a clear advantage for your company over your competitors. Offering in-depth analysis on online market trends, competitor monitoring, continuous keyword research, site analysis and upgrading the web design of your business website are some of the advantages a company can derive from an experienced SEO.

With all these amazing things that SEO can give, you will surely be way ahead from companies with similar platforms

Increase in Profitability

On top of it all, sales will increase, which will also increase your profitability. Although this may not happen overnight, chances are, you will definitely reap the fruits of an excellent and hardworking SEO through a big boost in your sales in the near future.…

Web Design Mistakes That Might Hurt Your Online presence

06/22/201802/20/2019 Sharon Witcher

Website design plays an important role in any online venture. This is especially the case with start-ups and any business intending to grow. With a well-designed website, you are guaranteed of winning the attention of many clients. Therefore, you have to work with a professional web designer when coming up with one. However, not all web designers will guarantee you of quality services. Thus, it is essential to search for reputable web designers. That said, this article will shed some light on some of the common mistakes made by some web designers.

Use of wrong templates

Templates are designed for small business. Nonetheless, they can still be used by big companies. If you want to use templates, then you need to hire a web designer. With his or her services, you will have the template customized to suit your specific business needs. More to this, a web designer will ensure that both the logo and company information are visible. Besides this, reputable web designers work on pre-designed templates to make them unique to your specific requirements.

Typography problems

This is a typical web design problem. Most designers fail to pay close attention to font size. This is wrong. The letters used for titles and the text should not be of the same font size. Additionally, they fail to emphasize the letters used for headlines. This mistake can cost your business fortunes. Thus, it is essential to hire someone conversant with typography requirements during web design.

Readability isssues

Readability issues are also a common problem. Some website designers make the mistake of using wrong colors and fonts combinations. This makes your website unappealing. As a result, it not only sends potential customers away, it will also hurt your SEO rankings in a way.

Black color for website background

A black background is not appealing. Therefore, it is advisable to avoid this colour unless you are hiring a professional to do the same. White and grey are the most preferred colors for a background. Therefore, you should be mindful of this during website design.

Use of outdated web design ideas

You should avoid using outdated ideas when coming up with a website design. With modern designs, you will appreciate not only adaptive designs but also responsive ones. In simple terms, you should be well versed with latest web design technological advancements if you want to get the best out of it.

These are some of the web design problem likely to occur if you hire an unprofessional web designer or use free online templates. To avoid these challenges, it is prudent to hire a professional web designer. As a tip, Edmonton Website Design experts have what it takes to take your business to the next level.…

Tips for Enhancing Your E-commerce Websites

10/22/201702/20/2019 Sharon Witcher

In the modern days, more people are using the internet as a shopping tool. They are using the online stores when looking for deals. For instance, more people are using it to pre-order gifts for the Black Friday, Thanksgiving, and Cyber Monday. Having a good website will help you in meeting the needs and demand of the online retailers. Every e-commerce store is after getting more customers. Following the tips discussed here below can greatly help you in raising the graph of your e-commerce sales revenue.

Updating your store regularly

This is one of the essential things that you should always focus on. If you have not been doing it, then it is the high time that you technologically upgrade it. This is mainly done to improve the user’s experience when it comes to e-store. For instance, you can upgrade your old Magento version to Magento 2. The new versions have new plugins that will help you in optimizing your website.

Having enough inventory

You should avoid embarrassing yourself with the Old messages. Instead, you should make maximum use of this opportunity to improve your sales by making the customers more satisfied. Maintaining a well-stocked inventory will give your customers a variety of products to choose from.

Utilizing the social media to share your offers

This is one of the basic things that you should never forget. Some of the recommended platforms that you can use include Instagram, Twitter, and Facebook. You can use them to inform your customers about the latest offers and discounts. Once they learn about your lucrative deals and offers, they will visit the store or even come to your site.

Maintaining keywords

Managing your keyword efficiently is the best way of getting the consumer’s attention. Running a successful SEO campaign is helpful in fetching good results. The use of Google keyword planner can help you in understanding the keywords used by your customers when they are searching for products. These are the keyword phrases that you should use in your product categories. Some of the frequently searched keywords include ‘Gifts, Cyber Monday and Black Friday’.

Quality Assurance check

This involves checking that your site is running properly before you make it live and during the holiday season. Most of the websites are overloaded with high traffic during the holiday seasons. This will also help you in ensuring that your payment, billing processes, and order tracking are on track.…