• Common Mistakes That You need to Avoid in Video Marketing

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Web Design Mistakes That Might Hurt Your Online presence

Website design plays an important role in any online venture. This is especially the case with start-ups and any business intending to grow. With a well-designed website, you are guaranteed of winning the attention of many clients. Therefore, you have to work with a professional web designer when coming up with one. However, not all web designers will guarantee you of quality services. Thus, it is essential to search for reputable web designers. That said, this article will shed some light on some of the common mistakes made by some web designers.

Use of wrong templates

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Templates are designed for small business. Nonetheless, they can still be used by big companies. If you want to use templates, then you need to hire a web designer. With his or her services, you will have the template customized to suit your specific business needs. More to this, a web designer will ensure that both the logo and company information are visible. Besides this, reputable web designers work on pre-designed templates to make them unique to your specific requirements.

Typography problems

This is a typical web design problem. Most designers fail to pay close attention to font size. This is wrong. The letters used for titles and the text should not be of the same font size. Additionally, they fail to emphasize the letters used for headlines. This mistake can cost your business fortunes. Thus, it is essential to hire someone conversant with typography requirements during web design.

Readability isssues

Readability issues are also a common problem. Some website designers make the mistake of using wrong colors and fonts combinations. This makes your website unappealing. As a result, it not only sends potential customers away, it will also hurt your SEO rankings in a way.

Black color for website background

A black background is not appealing. Therefore, it is advisable to avoid this colour unless you are hiring a professional to do the same. White and grey are the most preferred colors for a background. Therefore, you should be mindful of this during website design.

Use of outdated web design ideas

website design 2You should avoid using outdated ideas when coming up with a website design. With modern designs, you will appreciate not only adaptive designs but also responsive ones. In simple terms, you should be well versed with latest web design technological advancements if you want to get the best out of it.

These are some of the web design problem likely to occur if you hire an unprofessional web designer or use free online templates. To avoid these challenges, it is prudent to hire a professional web designer. As a tip, Edmonton Website Design experts have what it takes to take your business to the next level.…

What to Consider When Choosing a Web Designing Company

If you are planning on creating a company site for your business, then you need to find london web design or other competent web developing companies Finding a company is not difficult, you can easily Google and find companies in your city that provide web design services. You can also filter your search and read reviews to find the most qualified company.

Many startups do not take their time to find an excellent web designer, and they end up with a substandard site that is not appealing to clients and does not translate into sales. To avoid this trap, you need to make sure you find a web developer with these qualities.

Market Knowledge

website development The primary aim of creating a website is to be able to reach your potential clients. Therefore you need to find a web developer who understands your business, and he or she should be aware of what you are trying to achieve with your site. Excellent web developing companies have people who do research on the different markets and identify potential clients, and with this information, they can tailor your site to appeal to your potential customers.

Social Media

A few decades ago, there was little information about social media. But in the current times, social media sites have become the most used platforms on the internet. Therefore, if you want to be a step ahead of your competition, you need to find a website developing company that knows how to use social media platforms to your advantage. A significant percentage of internet users now have social media accounts, and to get to them, you need to use these media platforms.

Page Setup

web page setupHow your website is setup can determine if a person will take his or her time to read it. Usually, a site has a window of a few seconds for a person to decide whether to read it or skip. Therefore, your web developer needs to come up with bright ideas and perfect page set up to capture the attention of your potential clients. There are virtually thousands of sites on the internet, and for someone to come back to your site, you need to have a perfect page set up.

Experience

Nothing beats experience when it comes to web design. You need to find a designing company that has worked with different people and gained the necessary expertise required to make your website standout. Before hiring a designing company, you should, first of all, inquire about their previous jobs.…

Incorporating Digital Marketing Strategies with the Offline Ones

With the dawn of the digital era, we have all changed the way we do business. Seeking customers can be done through emails and social media, while in the past, we valued person-to-person marketing more. But communication is changing.

browsing through the phoneSocial media facilitate the users to interact with each other regardless time and space limitation. If one user updates a status right now, it will be forever there until he/she decides to erase it. And imagine if the update has anything to do with your company’s brand. Modifying company’s representation on the Internet has become more vital than ever.

But when it deals with digital marketing, most companies tend to undermine the importance of doing things the old way. Online representation might seem appealing in at first glance, but once the customer checks the company for himself and finds out that there is no physical affirmation to the image he/she has seen, all the cyber brand-images become useless.

Offline Marketing

Physical stores, printed brochures, and human representatives add up to the customer’s trust over the company. And at some points, they are irreplaceable. Let us imagine a digital apparel store. And all of its marketing resources are spent on building and maintaining cyber sales leads. Once a client makes a purchase, the store sends the item, and one transaction is done. That may seem like an okay business. Now ask yourself if that is already the ideal form of the industry, or can you improve it more?

offline marketing example

Now, we take the same example, but in this case, the apparel store has decided to incorporate offline marketing strategies. By working with professional printing companies, such as printers San Diego, the apparel tries to improve its branding by giving stickers with unique designs to whoever purchases an item in the store. The bag and wrapping of the clothes are also designed to be reusable. Won’t it be better for the company’s branding?

In today’s case, offline marketing strategies have transformed into new forms. And if you have no idea about them, you should adjust your understanding of what offline marketing means.

Online Marketing

increasing sales graphOnline/digital marketing takes various forms. And not all of them are suitable in all contexts. For example, global SEO might be too much for a startup with local market specialization. Geo-tagging and precise location search for a worldwide shipping company are also unnecessary features. Online marketing strategies must be efficient and accurate. Otherwise, they will waste the company’s budget for nothing.

Besides SEO, customer response must be included as a marketing factor. If you represent your company online, the first thing your potential clients are looking for is your availability to answer all of their inquiries. If you have lousy customer service, then no matter how attractive your digital ads are, no clients will come at you.

Conclusion

Both digital and offline marketing strategies must complement each other. It will be a tactical loss if a company omits one or the other. But each plan has its context, and you need to study them comprehensively before trying to put them into practice.…

Choosing the Best Digital Agency for Your Business

You will need a great digital marketing strategy to achieve the objectives of your business in this digital era. Select the perfect marketing platform for your business may be a tall order since we have different options to choose from. One of the things that many businesses try to do is to include all the digital channels into their business.

This, however, not easy because it eats up into their time and leaves them with little time to run their business. Being informed of the options that are available will assist you in making the right choice as far as the selection of the best digital channel is concerned.

Search engine optimization

organic search The process of increasing the traffic to your company by optimizing various aspects is what is referred to as search engine optimization. When this is done, your ranking will improve, and you will get increased traffic.

It is crucial for your website to move up the search engine since this is one of the ways that you will be assured of beating competition from your rivals. The organic search is critical since more than 50 percent of the traffic to most of the websites come from the same.

Pay-per-click advertising

Just like the name suggests, pay-per-click advertising pays individuals or businesses who click on the ads. SEO and PPC are different from one another. Whereas SEP needs time for your business to get the desired result, the PPC requires money.

SEO is, however, the most preferred option of digital marketing. At the moment, it is the Facebook ads that are dominating the social media platforms as far as advertisement is concerned.

Email marketing

Email marketing refers to the process of reaching out to the customer via email. This is a highly affordable method of marketing as you will be able to reach to as many clients as possible with a single click. To effectively to reach to the many people, you will need the email addresses of the said persons.

Social media marketing

social mediaSocial media marketing is another way that digital marketers use to market various products. They use the social media to generate traffic and create brand awareness.

Some of the most popular social media platforms include Facebook, Twitter, and Instagram. Since many people are using these platform to socialize and network, you can use the social media marketing to reach out to the potential clients. For more insights on how to hire the best digitla agency for your company watch the video below:

Common Mistakes That You need to Avoid in Video Marketing

The use of videos has become one of the effective marketing tools in the current world of business. Originally it used to be a lengthy and an expensive process, but things have now changed. This has been attributed to the recent developments in Smartphone technology, video production equipment and the widespread use of other platforms such as YouTube.

Anyone having a mobile device can now become a good video marketer. Following the tips discussed in this article will help you in creating good and high-quality videos. Outlined here below are some of the potential mistakes that you need to avoid when creating a marketing video.

Poor SEO and title

The title and content are two different things. Having interesting titles is the effective way of harnessing your views and maximizing your SEO. You can also achieve this by effective tagging. Having a high-quality video is helpful in boosting the marketing efforts.SEO

Adopting an Excessive “hard selling” technique

Applying the hard sell is like asking someone to marry you on your first date. A step by step approach is what will help you in building a good relationship. Creating teaser videos can intrigue your potential clients. You should continue sharing more videos to inspire a continued relationship with the clients.

 

Focusing more on products instead of people

Stories and facts sell. Avoid using your videos as the only source of facts. You should make an effort of telling more stories about the different people who are using your products and how they have been benefiting from them. Telling a good story will make people ask or seek out for more relevant information.

Disharmonized content

It is worthy to note that video marketing is me than just visual images. An effective video should be capable of harmonizing the different images with the correct use of text and images. It is therefore important to take into consideration all the essential components when producing a marketing video. Everything should be intentionally and adequately planned.

Failure to use the available social media platforms

You can use the different platforms such as LinkedIn, Instagram, Twitter and Facebook to publish your videos. You should not limit yourself to YouTube. You should also use emails. Including videos in your emails is an effective method of increasing click-through rates.social media

Having too long videos

Currently, people are living in a world of small attention span and immediate gratification. This means that you must make use of the limited stage in capturing your audience entertainingly and comprehensively.

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Tips for Enhancing Your E-commerce Websites

In the modern days, more people are using the internet as a shopping tool. They are using the online stores when looking for deals. For instance, more people are using it to pre-order gifts for the Black Friday, Thanksgiving, and Cyber Monday. Having a good website will help you in meeting the needs and demand of the online retailers. Every e-commerce store is after getting more customers. Following the tips discussed here below can greatly help you in raising the graph of your e-commerce sales revenue.

Updating your store regularly

This is one of the essential things that you should always focus on. If you have not been doing it, then it is the high time that you technologically upgrade it. This is mainly done to improve the user’s experience when it comes to e-store. For instance, you can upgrade your old Magento version to Magento 2. The new versions have new plugins that will help you in optimizing your website.update

Having enough inventory

You should avoid embarrassing yourself with the Old messages. Instead, you should make maximum use of this opportunity to improve your sales by making the customers more satisfied. Maintaining a well-stocked inventory will give your customers a variety of products to choose from.

Utilizing the social media to share your offers

This is one of the basic things that you should never forget. Some of the recommended platforms that you can use include Instagram, Twitter, and Facebook. You can use them to inform your customers about the latest offers and discounts. Once they learn about your lucrative deals and offers, they will visit the store or even come to your site.

Maintaining keywords

Managing your keyword efficiently is the best way of getting the consumer’s attention. Running a successful SEO campaign is helpful in fetching good results. The use of Google keyword planner can help you in understanding the keywords used by your customers when they are searching for products. These are the keyword phrases that you should use in your product categories. Some of the frequently searched keywords include ‘Gifts, Cyber Monday and Black Friday’.keywords

Quality Assurance check

This involves checking that your site is running properly before you make it live and during the holiday season. Most of the websites are overloaded with high traffic during the holiday seasons. This will also help you in ensuring that your payment, billing processes, and order tracking are on track.…