Incorporating Digital Marketing Strategies with the Offline Ones

With the dawn of the digital era, we have all changed the way we do business. Seeking customers can be done through emails and social media, while in the past, we valued person-to-person marketing more. But communication is changing.

browsing through the phoneSocial media facilitate the users to interact with each other regardless time and space limitation. If one user updates a status right now, it will be forever there until he/she decides to erase it. And imagine if the update has anything to do with your company’s brand. Modifying company’s representation on the Internet has become more vital than ever.

But when it deals with digital marketing, most companies tend to undermine the importance of doing things the old way. Online representation might seem appealing in at first glance, but once the customer checks the company for himself and finds out that there is no physical affirmation to the image he/she has seen, all the cyber brand-images become useless.

Offline Marketing

Physical stores, printed brochures, and human representatives add up to the customer’s trust over the company. And at some points, they are irreplaceable. Let us imagine a digital apparel store. And all of its marketing resources are spent on building and maintaining cyber sales leads. Once a client makes a purchase, the store sends the item, and one transaction is done. That may seem like an okay business. Now ask yourself if that is already the ideal form of the industry, or can you improve it more?

offline marketing example

Now, we take the same example, but in this case, the apparel store has decided to incorporate offline marketing strategies. By working with professional printing companies, such as printers San Diego, the apparel tries to improve its branding by giving stickers with unique designs to whoever purchases an item in the store. The bag and wrapping of the clothes are also designed to be reusable. Won’t it be better for the company’s branding?

In today’s case, offline marketing strategies have transformed into new forms. And if you have no idea about them, you should adjust your understanding of what offline marketing means.

Online Marketing

increasing sales graphOnline/digital marketing takes various forms. And not all of them are suitable in all contexts. For example, global SEO might be too much for a startup with local market specialization. Geo-tagging and precise location search for a worldwide shipping company are also unnecessary features. Online marketing strategies must be efficient and accurate. Otherwise, they will waste the company’s budget for nothing.

Besides SEO, customer response must be included as a marketing factor. If you represent your company online, the first thing your potential clients are looking for is your availability to answer all of their inquiries. If you have lousy customer service, then no matter how attractive your digital ads are, no clients will come at you.

Conclusion

Both digital and offline marketing strategies must complement each other. It will be a tactical loss if a company omits one or the other. But each plan has its context, and you need to study them comprehensively before trying to put them into practice.…

Common Mistakes That You need to Avoid in Video Marketing

The use of videos has become one of the effective marketing tools in the current world of business. Originally it used to be a lengthy and an expensive process, but things have now changed. This has been attributed to the recent developments in Smartphone technology, video production equipment and the widespread use of other platforms such as YouTube.

Anyone having a mobile device can now become a good video marketer. Following the tips discussed in this article will help you in creating good and high-quality videos. Outlined here below are some of the potential mistakes that you need to avoid when creating a marketing video.

Poor SEO and title

The title and content are two different things. Having interesting titles is the effective way of harnessing your views and maximizing your SEO. You can also achieve this by effective tagging. Having a high-quality video is helpful in boosting the marketing efforts.SEO

Adopting an Excessive “hard selling” technique

Applying the hard sell is like asking someone to marry you on your first date. A step by step approach is what will help you in building a good relationship. Creating teaser videos can intrigue your potential clients. You should continue sharing more videos to inspire a continued relationship with the clients.

 

Focusing more on products instead of people

Stories and facts sell. Avoid using your videos as the only source of facts. You should make an effort of telling more stories about the different people who are using your products and how they have been benefiting from them. Telling a good story will make people ask or seek out for more relevant information.

Disharmonized content

It is worthy to note that video marketing is me than just visual images. An effective video should be capable of harmonizing the different images with the correct use of text and images. It is therefore important to take into consideration all the essential components when producing a marketing video. Everything should be intentionally and adequately planned.

Failure to use the available social media platforms

You can use the different platforms such as LinkedIn, Instagram, Twitter and Facebook to publish your videos. You should not limit yourself to YouTube. You should also use emails. Including videos in your emails is an effective method of increasing click-through rates.social media

Having too long videos

Currently, people are living in a world of small attention span and immediate gratification. This means that you must make use of the limited stage in capturing your audience entertainingly and comprehensively.

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