As a social media platform that boasts over one billion monthly active users, it’s no secret that businesses and individuals alike are flocking to Instagram to showcase their brands while spreading their wings of discoverability. Some even go further by trying to buy Instagram likes several times.
But here’s the thing – simply having huge numbers of followers, an attractive profile, and posting eye-catching photos is not enough to stand out from the crowd. Here we highlight the best ways to supercharge your Instagram SEO.
Sprinkle Some Keywords to Your Bio Naturally
Your Instagram bio is like your virtual business card – it’s the first impression you make on anyone who visits your profile. So, why not optimize it with some strategic keywords to boost your discoverability? Sprinkling relevant keywords throughout your bio in a natural and engaging way can significantly improve your chances of appearing in search results. Start by finding the keywords or key phrases that best describe what you do or offer. For example, if you’re a fitness influencer, consider including terms like “fitness enthusiast,” “health and wellness,” or even specific workout routines. By incorporating these keywords into your bio, you’re signaling to Instagram’s algorithm and potential followers what your account is about. Just don’t go overboard.
Add Proper Keywords in the Captions and the Hashtags
This step not only helps your content get discovered by users searching for specific topics but also enhances the visibility of your profile on search engine result pages. Make sure to include relevant keywords naturally in your captions. Avoid keyword stuffing or using unrelated terms just to rank higher. Instead, focus on incorporating keywords that accurately describe the content of your post. For example, if you are sharing a recipe for a vegan smoothie bowl, use keywords like “vegan,” “smoothie,” and “recipe” in your caption. Optimize your hashtags by including relevant keywords related to the theme or topic of your post. Using a mix of broad and specific hashtags can help increase visibility among different user groups.
Input Your Instagram Into Your Google My Business Profile
If you want to boost your Instagram presence and improve your SEO efforts, one effective tactic is to input your Instagram into your Google My Business profile. By doing this, you can increase the visibility of both your business and Instagram account in search results. When you link your Instagram account to your Google My Business profile, it allows potential customers or followers to find and connect with you on social media easily. This can lead to increased engagement, more likes and comments on posts, and ultimately help grow your follower count. Additionally, integrating your Instagram into Google My Business provides a valuable backlink that can improve the overall SEO ranking of both platforms.
Make Use of Instagram’s ALT Text Feature
Instagram’s ALT Text feature is a powerful tool that often goes unnoticed by many users. By adding descriptive text to your images, you can boost your visibility in SERPs and make your content more accessible to visually impaired individuals. When using the ALT Text feature, it pays to be descriptive yet concise. Use relevant keywords that accurately describe the image without keyword stuffing or over-optimizing. This will help search engines understand what your image is about and rank it accordingly. In the world of social media marketing, Instagram continues to be a powerful platform for businesses and influencers alike. And while buying Instagram likes can certainly give your account a boost in visibility and engagement, it’s essential to pair this strategy with the effective SEO tactics we’ve mentioned.